Hello

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Brian Baker is the founder of Cultivar Marketing, a versatile sales and marketing agency specializing in the beverage alcohol industry. Cultivar Marketing offers a comprehensive range of services tailored to meet the unique needs of this dynamic sector, with a focus on sales and marketing. Cultivar Marketing consults in three key sales channels:, direct-to-consumer (DTC) strategies and logistics, distributor sales and management-- and import go-to-market strategies. Additionally, Brian has practiced in-- and has expertise in-- Beverage Alcohol licensing and compliance.

 

Brian's professional background is deeply rooted in traditional brand marketing, with a strong emphasis on driving direct-to-consumer sales, leveraging cutting-edge CRM technologies, and conducting insightful market research.

 

Over the course of his career, Brian has held influential positions within the Beverage Alcohol Industry. He served as the Chief Marketing Officer of Copalli Spirits, General Manager of Mayacamas Vineyards in Napa Valley, and Vice President of Sales and Marketing at Chateau Montelena Winery.

 

His journey into the wine business began in 2004 when he assumed the role of Vice President of Consumer Relationship Management at Jackson Family Wines. This pioneering position made him one of the first CRM (DTC) executives in a multi-brand wine company in the United States.

 

In addition to his professional achievements, Brian has actively contributed to the wine industry as a respected judge. He served 25 years as a judge on the SF International Wine Competition and five years with the SF World Spirits Competition.

 

Brian is a sommelier and holds a Certified Specialist of Wine (CSW) credential. He is a graduate of the University of Southern California.