Real Consumers in Real Time…Insights from the DTCWS Consumer Panel 2024 Real Consumers in Real Time…Insights from the DTCWS Consumer Panel Some insights from the recent Consumer Panel at the Direct-to-Consumer Wine Symposium presented by–and a fundraiser for–Free the Grapes. It was my privilege to again moderate the panel Real Consumers in Real Time: a […]
The Urban Tasting Room
When Governor Newsom issued the order to shut down bars, pubs and wineries to begin the COVID era he set in motion a chain of events that forced winery owners to take a hard look at their Urban Tasting rooms. By effectively shuttering winery tasting rooms, he forced winery DTC managers to pivot quickly to […]
2022: The Challenges that Lie Ahead for the Wine Industry
In a recent edition of the SF Chronicle I read an interesting article about non-alcoholic cannabis Rose. And I thought, it wasn’t bad enough that something like “white claw” could gather so much attention now another competitor for wine was entering the “Octagon” battling for share of stomach. I have watched wine– currently holding a […]
Wine 2020: The Challenges that Lie Ahead for Vintners
The challenges facing vintners in the coming year are large; the very model that has been the modern tasting room is changing.
