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Emotional Loyalty Is a Strategy. So Why Are We Still Talking About It Like It’s a Feeling? By Brian Baker, Founder Cultivar Marketing Emotional loyalty is a strategy. Not a vibe. Not a brand value you post on your tasting room wall. A strategy with architecture, intentionality, and measurable outcomes. The wine…
ANI vs AGI and What It Might Mean to Wine DTC
I’ve spent more than two decades in DTC wine. I’ve seen a lot of change, a lot of innovation, and most importantly, a lot of learning. The evolution of DTC from a public relations afterthought — if we let people taste our wines, maybe they’ll buy them at their local stores — to the data-driven…
The Wine Industry needs a refresher in Marketing…
I remember when I first started in the wine industry 20 years ago. I had come from a 20+ year career in travel and was taken aback by the lack of technological integration and innovation (websites, e-commerce, database segmentation, etc.) that I found in my new industry. Indeed, many of us “outsiders” who I have…
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Elevate your business with Cultivar Marketing, a forward-thinking consulting firm based in Santa Rosa, CA. We specialize in strategic consulting and execution for the Beverage alcohol Industry. Our expertise is in both wine and spirits sales channel strategies and management. We can also help you navigate the labyrinth of beverage alcohol compliance.
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