I remember when I first started in the wine industry 20 years ago. I had come from a 20+ year career in travel and was taken aback by the lack of technological integration and innovation (websites, e-commerce, database segmentation, etc.) that I found in my new industry. Indeed, many of us “outsiders” who I have…

Real Consumers in Real Time…Insights from the DTCWS Consumer Panel Some insights from the recent Consumer Panel at the 2024 Direct-to-Consumer Wine Symposium presented by–and a fundraiser for–Free the Grapes. It was my privilege to again moderate the panel Real Consumers in Real Time: a group of five average wine consumers representing five generations Boomer,…

New Generation of Wine Drinkers Seek New Wine Club “It’s important to realize the wine club was built for a specific generation — it was built for boomers,” said Brian Baker, founder of Cultivar Marketing, in a July 17 webinar. Baker went on to stress it’s time for the wine industry to adapt to the…