Copalli Spirits: Selling Rum DTC Copalli spirits is a 9 year old imported rum made in the rainforests of Belize. Cultivar was hired for a long term project 18 months, to study, create and execute a DTC infrastrucutre to compliment Coaplli’s limited wholesale footprint. (Three states as of August 2024). Cultivar delivered a program and…

Cutting edge DTC education and best practices at the DTC Wine Symposium The DTC wine symposium has been providing cutting edge education to the industry for 18 years. Created in 2009– and owned by Free the Grapes, the conference is now the world’s largest gathering of DTC wine professionals in the world, and provides primary…

Wholesale channel management for a Napa Winery including sales, biz development, allocations and goals management. Hestan Vineyards is a 30+ year old Napa winery which produces Bordeaux style wines grown in Gordon Valley–on the eastern slopes of the Vaca mountains. Hestan works with two iconic winemakers, Thomas Rivers Brown and Jeff Gaffner to produce a…

Case Study: Issimo Import Wine Company Challenge Establish a premium Italian wine import operation with direct-to-consumer sales capabilities in the United States market. Background Issimo represents a curated collection of super-premium Italian wines, sourcing exclusively from the country’s most distinguished producers. Each selection reflects the unique terroir, craftsmanship, and cultural heritage of Italy’s diverse wine…

DTC consulting services for iconic Calaveras County winery Twisted Oak Based in Murphy’s Califronia, Twisted Oak has been making wine and good times since the mid 1990’s. Cultivar Marketing was engaged to audit the DTC sales channel and make recommendations to increase DTC channel sales.  Cultivar provided staff sale training as well as wine segmentation…

Lost Eden Red Blend wholesale business development, sales and market management. Lost Eden red blend is a wine from the country of Georgia which has been long renowned as the birthplace of wine–dating back 8,000 years. Cultivar Marketing managed the wholesale and DTC channels for this import, establishing strong distribution with Total Wine in 17…

Grape Culture is a collection of three distinct brands, founded by Collin Cranor and Jeff Ploof Grape Culture sought out Cultivar Marketing to assist with wholesale sales channel. Cultivar has worked with Grape Culture to help refine the brand message and talking points as well as open a new market in the midwest. Cultivar also…

Pathway to Profitability program for small Dry Creek Valley winery Nalle Winery has been producing award winning wines from their Dry Creek winery for 50+ years. Their channel mix is 80-20 (DTC vs. Wholesale). They operate a tasting room and run a robust wine club. Now in the hands of of “Gen2” Cultivar Marketing was…