Wholesale channel management for a Napa Winery including sales, biz development, allocations and goals management.
Hestan Vineyards is a 30+ year old Napa winery which produces Bordeaux style wines grown in Gordon Valley–on the eastern slopes of the Vaca mountains. Hestan works with two iconic winemakers, Thomas Rivers Brown and Jeff Gaffner to produce a variety of wines, including bordeaux grape blends, and single expressions of Cabernet, Merlot, Pinot Noir, Chardonnay, Sauvignon Blanc and Rose. Cultivar was hired to manage and grow the wholesale channel . In the course of three years, Cultivar was able to add six new states and triple wholesale revenue.