The Wine Industry needs a refresher in Marketing…
I remember when I first started in the wine industry 20 years ago. I had come from a 20+ year career in travel and was taken aback by the lack of technological integration and innovation (websites, e-commerce, database segmentation, etc.) that I found in my new industry. Indeed, many of us “outsiders” who I have…
Read MoreReal Consumers in Real Time
Real Consumers in Real Time…Insights from the DTCWS Consumer Panel Some insights from the recent Consumer Panel at the 2024 Direct-to-Consumer Wine Symposium presented by–and a fundraiser for–Free the Grapes. It was my privilege to again moderate the panel Real Consumers in Real Time: a group of five average wine consumers representing five generations Boomer,…
Read MoreSubscription Models in the Wine Industry
New Generation of Wine Drinkers Seek New Wine Club “It’s important to realize the wine club was built for a specific generation — it was built for boomers,” said Brian Baker, founder of Cultivar Marketing, in a July 17 webinar. Baker went on to stress it’s time for the wine industry to adapt to the…
Read MoreExploring Trends in Beverage Alcohol Sales Channels
In the ever-evolving landscape of the beverage alcohol industry, staying abreast of trends in sales channels is crucial for businesses to maintain a competitive edge. From Wholesale to Export and Direct-to-Consumer (DTC) sales, each channel offers unique opportunities and challenges for producers and retailers alike. Let’s delve into the latest trends shaping the industry’s sales…
Read MoreNavigating Compliance Challenges in Beverage Alcohol Industry
Navigating Compliance Challenges in Beverage Alcohol Industry The beverage alcohol industry is a complex and highly regulated space, with compliance being a top priority for businesses operating within it. From production and distribution to marketing and sales, there are numerous regulations and laws that companies must adhere to in order to stay in business and…
Read MoreMaximizing Wholesale Sales Strategies in Beverage Alcohol Industry
In the dynamic and competitive world of the beverage alcohol industry, maximizing wholesale sales strategies is crucial for success. Wholesale channels play a significant role in reaching a broader market and increasing brand visibility. Cultivar Marketing, a reputable consulting business specializing in sales channel strategy and management, offers valuable insights into how to optimize wholesale…
Read MoreThe Urban Tasting Room: A quick primer
While the first “city sanctioned” winery opened in Los Angeles in 1833 in what is now Chinatown, (scholars are not sure if it offered a “tasting room per se). We can pinpoint that the The first urban winery and tasting room, San Antonio Winery opened in downtown LA in 1917–and is still in operation today.…
Read More2022: The Challenges that Lie Ahead for the Wine Industry
In a recent edition of the SF Chronicle I read an interesting article about non-alcoholic cannabis Rose. And I thought, it wasn’t bad enough that something like “white claw” could gather so much attention now another competitor for wine was entering the “Octagon” battling for share of stomach. I have watched wine– currently holding a…
Read MoreWine 2020: The Challenges that Lie Ahead for Vintners
What’s a vintner to do for solutions? In a recent edition of the SF Chronicle I read an interesting article about non-alcoholic cannabis Rose. And I thought, it wasn’t bad enough that something like “white claw” could gather so much attention now another competitor for wine was entering the “Octagon” battling for share of stomach.…
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